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Beth Paulsen

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Reading County Highway

February 20, 2024 Beth Paulsen

I picked up this newspaper to see if people write differently when they're not beholden to clicks, keywords and algorithms.

Here's what I discovered:

  • Time slows down when I'm not disabling popups and dodging pharma ads, or being subtly nudged toward the next CTA.

  • Navigating space requires different skills, like learning how to unfold and refold gracefully to continue the story on page 11.

  • Sharing is more intimate, these stories now color everyday discussions with the people I see in person, rather than clicking "share" to send my curated thoughts to far-off audiences in one-sided posts (such as this).

  • I'm exploring topics the algorithm would never serve me: Revolutionary War / Nirvana / Lepidopterology.

…No, the writing isn't different because it's in a newspaper. But I am.


Learn more about County Highway and read the story behind the timeless branding by Pentagram.

In Books Tags layout, typography, print design
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©Beth Paulsen 2021