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Beth Paulsen

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Savoring Noma Kyoto

March 21, 2024 Beth Paulsen

Somehow more than a book about food, more than a travel guide, more than an expertly typeset magazine, Noma Kyoto is inspiring on every level.

I’ve been savoring this magazine, one article at a time. Each page has the stories of craftsmen in far-off places, illustrations oozing with care, and photographs with so much texture they call to all the senses.

In one interview, Samiro Yukino, a 101 year old master of stencil dying who specializes in designing norens (including the one at Noma Kyoto), described his process for finding inspiration in this way:

“When I was [in India], I saw people eating with their hands in a cafeteria and many other everyday occurrences all of which inspired me: people sitting side-by-side in a bus; the shape of the carbon on the back of a copy slip and the roots of branches of an old tree in the park. I always take notes of what comes to mind, and I never overlook any instance from where inspiration can come because inspiration is all around us, you just have to open your eyes.”

-Samiro Yukino


Learn more about the publication: Noma Kyoto.

In Books, Food Tags typography, layout, print design, restaurants, travel
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Based in Montana. Serving clients nationwide.

©Beth Paulsen 2021